Nike Rise

Situated within one of the largest shopping centers in the Dallas metroplex, Nike Rise NorthPark spans two floors, covering 20,529 square feet, in line with Nike’s goal of creating “a sport performance-led retail experience designed to inspire, connect and equip athletes of all ages”. With the support of RDC, this establishment has become a focal point for sports enthusiasts, boasting a novel design concept that seamlessly integrates digital elements across both levels, marking it one of the first Nike Rise stores in the United States. 

The store’s interior features multiple digital “hubs” designed to connect visitors to the products or the community through the Sports Hub and Digital Fastlane Footwear wall. The floors connect through a Digital Atrium with a double-height LED screen that creates an infinity effect using mirror finishes and LED lighting throughout. The storefronts along both levels are comprised of carved glazing that allows a distorted view of the digital and customer activity within the store.