Joybird

Mid-century furniture brand Joybird hired RDC to re-imagine it’s store design. With only a few locations open, the brand wanted to nail down a truly unique identity before commencing a major national roll out of stores. The design team at RDC worked closely with the designers and executives at Joybird to form a deep understanding of the brand, and translate it into a interior package. The concept includes multiple areas for client interaction and discovery. The key features of the space are a free-standing vignette with faux fireplace, and rolling partition walls, allowing the space to transform frequently and easily.